Lotte Department Stores
South Korea, Vietnam & Indonesia
Lotte Department Store is South Korea's largest department store chain, founded in 1979 and operating across South Korea, Vietnam and Indonesia. For their 2024 'Wonder Dreams' spring campaign, we were commissioned to create the full visual concept — handling concept, art direction, creation and retouching.
The campaign ran for six weeks across 42 stores, with assets deployed across social media, PR, digital out-of-home, and a wide range of print including banners, flags and outdoor billboards. After the campaign, the banners were repurposed into tote bags and aprons, sold at the Lotte Christmas Market 2024.
