Glitch everywhere

'Glitch Everywhere' traces the evolution of the glitch from unintended error to deliberate editing style in contemporary media. The project began in 2018 when glitches surfaced across advertising videoclips film trailers and vlogs as a dominant visual trend.

We followed the thread backwards. From the 2018 trend forecast to the Dadaists in 1928 mapping how a technical failure became a preferred aesthetic in commercial media.

The work situates the glitch within its historical and cultural context and examines why this particular form of visual disruption continues to hold our attention.