Closed

Closed is a contemporary German denim brand, founded in Hamburg in 1978. For their Valentine's Day campaign 2025, we created an AI-generated extension of their existing campaign — adding a new visual layer alongside their photography. We handled full art direction for this part of the campaign and created all artworks and videos, setting the campaign's visual language against the character of Hamburg.

Designed for both organic reach and commercial use, the work was deployed across the website, social media, and online ads.