Lotte Department Stores
South-Korea, Vietnam & Indonesia
2024
Assets
‘Wonder dreams’ Spring Campaign.
For 42 stores in South-Korea, Vietnam and Indonesia.
Runtime: 6 weeks.
Digital: Online asset for social media, PR and media, visual used for digital OOH
Print: Banners, door stickers, flags, outdoor billboards & more
Post-Campaign: Banners were repurposed into new products, including tote bags and aprons to be sold at the Lotte Christmas Market 2024.
Implementation — in & on stores
Pictures by Lotte Department Store
Concept, art direction, creation, retouching & manipulation: Noëlle van Dijk
Production: Jelle Verweij
Animation & typography: Lotte Department Store