Her autonomous studio practice includes digitally driven works and self-initiated projects, which extend into large-scale installations and video projections in public space, including projects for Amsterdam Dance Event and Lowlands Festival. Her autonomous AI project Imagine the Unimaginable has gained significant online attention, leading to widespread recognition and multiple exhibitions. Alongside her independent work, she collaborates with international commercial and cultural clients.

Noëlle’s art aims to evoke a sense of wonder and challenge viewers to reflect on societal matters with a fresh perspective. She seeks to inspire contemplation and infuse hope and optimism into the world around her. While a significant part of her work revolves around encouraging people to dream, she also delves into other themes. Central to her artistic vision is the significance of the inner world of people, herself included, which she often portrays through forms such as abstract works or by offering people an alternative perspective on the world through her AI work.

Storytelling lies at the core of Noëlle’s practice. She is known for creating immersive visual worlds and for working closely with collaborators and clients to explore narratives—both fictional and brand-driven—and the values that shape them. Working with Artificial Intelligence as a consciously chosen tool, Noëlle has developed a distinct and self-initiated methodology within this field. This approach is new to the discipline and was created to guide collaborators and clients through working with AI, a technology that is still new to many.

Within her practice, she trains her own algorithms as part of her artistic process. This approach resulted in projects such as AFTERimage, a series trained entirely on her own material, including collages, scans, photographs, paintings, and digital fragments. For Noëlle, AI is not an automated solution but a deliberate artistic medium. With the emergence of new technologies, Noëlle is conscious of the responsibilities they bring. Critical reflection, transparency, and ongoing dialogue are an integral part of her practice. She has articulated this position in a written manifesto.

Throughout her career, Noëlle has collaborated with leading national and international clients and institutions, including Google, Amsterdam Dance Event, Rosewood Hotels, Lowlands Festival, Vodafone, Paleis Het Loo, Lotte Department Stores and many more. Her work has been featured across 42 Lotte department stores in Korea, Vietnam, and Indonesia. She was prominently featured at Lowlands Festival with her large-scale installation Lowlands Is for Lovers, and was part of the official curated art program of Amsterdam Dance Event. She also collaborated with LINDA.meiden, the largest Dutch publication catering to Gen Z and Millennials, as the first magazine in the Netherlands to combine AI with photography in a 16-page fashion editorial. Additionally, she has worked with the Dutch government, using AI to visualize future scenarios around various social issues.

As part of Team Tony’s Chocolonely, the largest and best-selling Dutch chocolate brand, she contributed to winning six ADCN awards. Among these was the prestigious Grand Prix for the Sweet Solution campaign, widely regarded as one of the highest creative honors in the Netherlands.